E-marketing and its impact in achieving a number of dimensions of competitive advantage

Abstract

This research deals with the role of  Electronic Marketing  in terms of Competitive Advantage in a number of internet companies located in Kurdistan Region of Iraq  in Zakho. Starting from a theoretical scheme which considers the outcome of two variables. In achieving the required objectives, researcher has taken advantage of literature review, and then has implemented a questionnaire that focuses on sample perspectives expressed for the research. Also, certain methods are used for analyzing and shedding light on the final results. The most important outcome of the concludes that the companies depending on online business have great impact on sustaining and achieving Competitive Advantage when compared to the company’s rivals. The paper suggests number of recommendations, most importantly is the activation of internet as an important factor for successful companies and communication institutions in the modern era.