The Impact of Service Quality on Customer's Perceived Value from Patients’ Perspective

Authors

  • Murad Muzafer Hamze Faculty of Law, Political Science and Management, Business Management Department, Soran University, Soran, Kurdistan Region of Iraq. Author
  • Othman Kareem Mahmood College of Administration and Economics, Marketing Management Department, University of Sulaimani, Sulaimani, Kurdistan Region of Iraq. Author

DOI:

https://doi.org/10.31918/twejer.2574.01

Keywords:

Service Quality, Customer's Perceived Value, Patient, KRI

Abstract

The main objective of this study is to discover the influence of service quality on customers' perceived value. The research problem is that since individual perspectives varies from time to time and place to place and there is no demand or willingness to pay for the healthcare services offered by private hospitals without considering quality. Hence, the question of whether service quality plays a role in customer perceived value in the healthcare sector has been asked. A quantitative approach via questionnaire has been adopted. Moreover, a total of 498 questionnaires have been gathered among patients and their companions in 35 private hospitals in Kurdistan Region of Iraq (hereafter KRI). Besides, to analyze the collected data, Pearson Correlation and Simple Linear Regression were employed to approve or reject the hypotheses of the study via SPSS program. The main results have revealed that there is a statistically significant correlation between service quality and customer-perceived value in some private hospitals in KRI. 

Downloads

Download data is not yet available.

Downloads

Published

2025-01-22

Issue

Section

Original Articles

How to Cite

Hamze, Murad Muzafer, and Othman Kareem Mahmood , trans. 2025. “The Impact of Service Quality on Customer’s Perceived Value from Patients’ Perspective”. Twejer Journal 7 (4): 1-48. https://doi.org/10.31918/twejer.2574.01.

Most read articles by the same author(s)

1 2 3 4 5 6 7 8 9 10 > >> 

Similar Articles

1-10 of 37

You may also start an advanced similarity search for this article.