The Impact of Service Quality on Customer's Perceived Value from Patients’ Perspective
DOI:
https://doi.org/10.31918/twejer.2574.01Keywords:
Service Quality, Customer's Perceived Value, Patient, KRIAbstract
The main objective of this study is to discover the influence of service quality on customers' perceived value. The research problem is that since individual perspectives varies from time to time and place to place and there is no demand or willingness to pay for the healthcare services offered by private hospitals without considering quality. Hence, the question of whether service quality plays a role in customer perceived value in the healthcare sector has been asked. A quantitative approach via questionnaire has been adopted. Moreover, a total of 498 questionnaires have been gathered among patients and their companions in 35 private hospitals in Kurdistan Region of Iraq (hereafter KRI). Besides, to analyze the collected data, Pearson Correlation and Simple Linear Regression were employed to approve or reject the hypotheses of the study via SPSS program. The main results have revealed that there is a statistically significant correlation between service quality and customer-perceived value in some private hospitals in KRI.
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