The Design Principles Used in the Kurdish Press, the New Kurdistan Newspaper and the Briar Magazine as a Model

پوختە

This research is comprised of content analysis to (Design Principles use). Kurdistani New paper and Bryar magazine have been taken as samples. The research problem is derived from the question: To what extent have Kurdish Journalism particularly Kurdistani New paper and Bryar magazine accounted for employing the design principles especially repetition, balance and variety principles? The researcher has consequently reached the result that design principles in Kurdistani New paper and Bryar magazine have been employed to some extent, and this is due to technology advancement and the availability of adequate objects. Concerning repetition principle, text element has stood first meanwhile logo element, which is the soul of publication, has received the lowest degree in the same principle because it has been modified six times so far. In variety principle, the degree of colour element is low as compared to the line elements within the same principle. The topic element in balance principle has come first as compared to the colour element, which has been used to the least extent, in the same principle. Eventually, the researcher reaches the result that the more designing principles are employed in Kurdish journalism, the more the publications are attractive.